{"product_id":"misbehaving-the-making-of-behavioural-economics-by-richard-h-thaler-paperback","title":"MISBEHAVING : The Making of Behavioural Economics By Richard H. Thaler (Paperback)","description":"\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eShortlisted for the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eFinancial Times\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eand McKinsey Business Book of the Year Award\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cbr\u003eECONOMIST, FINANCIAL TIMES\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eand\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eEVENING STANDARD\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebooks of the year\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eFrom the renowned and entertaining behavioural economist and co-author of the seminal work \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNudge\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eMisbehaving\u003c\/span\u003e\u003cspan\u003e is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.\u003cbr\u003e\u003cbr\u003eWhether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.\u003cbr\u003e\u003cbr\u003eCoupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.\u003cbr\u003e\u003cbr\u003eWhen economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Indian Book Store","offers":[{"title":"Default Title","offer_id":44748648579208,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/3830\/2344\/files\/71k_cCFrJzL._SL1500__2_fc459237-c64e-423d-9027-ab45785f8d14.jpg?v=1770127258","url":"https:\/\/www.theindianbookstore.in\/products\/misbehaving-the-making-of-behavioural-economics-by-richard-h-thaler-paperback","provider":"The Indian Book Store","version":"1.0","type":"link"}